About Us

TougeCon is an automotive event company that celebrates Japanese cars and culture. Based in Fayetteville Arkansas, the epicenter of the Ozark Mountains, TougeCon showcases the local area and the sensational driving roads that surround us. The main TougeCon event occurs every Autumn and includes cruises on excerpts of the best roads in the area, professional media coverage, premium vendors, a curated car show, exclusive merchandise, special guests, and more! We also offer a weekend "Summer Stage" road rally where we pack in hundreds of miles of twists and turns over two days that are sure to challenge you and put a smile on your face. So get your JDM mountain machines ready to carve up some touge roads with us and meet some new friends along the way!

"Life's simple: You make choices and you don't look back." - Han

Photo: Scroggins Photography