What is TougeCon?

The TougeCon brand revolves around the appreciation and celebration of Japanese cars, culture, and touge style driving. Based in Fayetteville Arkansas, the epicenter of the Ozark Mountains, TougeCon showcases the local area and the sensational driving roads that surround us. The main TougeCon event occurs every Autumn and includes cruises on excerpts of the best roads in the area, a curated car show, a Tokyo Drift style garage night meet, professional media coverage, premium vendors, exclusive merchandise, special guests, and more! So get your JDM mountain machines ready to carve up the touge with us and make some new friends along the way!

Official TougeCon 2023 Aftermovie by Flink Films

Touge (峠, tōge) translates literally to “pass.” It refers to a mountain pass or any of the narrow, winding roads that can be found in the mountains of Japan and other geographically similar areas around the globe.