What is TougeCon?

TougeCon is a celebration of Japanese cars and culture in the epicenter of the Ozark Mountains, Fayetteville Arkansas. Featuring a Curated drive of some of the best roads in the area, Professional Media coverage, Vendors, Car show, Exclusive merchandise, Special guests, and more! So bring your JDM mountain machines and join us September 23 -24 for the only event of its kind in the Midwest, TougeCon.

  • Spectating is Free

    Spectating is FREE

    TougeCon is open to the public and free to spectate. Grab a friend and come check out some cool cars in the Fayetteville Town Square!

    More Info 
  • Show Application

    Apply to Show Your Car

    There will be 80 paid spots up for grabs in the main car show. Participants will be elligible to win TC awards! Be sure to apply as soon as possible so you don't miss out!

    Apply Here 
  • TougeCon Drive

    Sign Up for the TC Drive

    Join us as we showcase some of our favorite local roads on a currated drive through the Ozark Mountains. Space is extremely limited so sign up now!

    Purchase Tickets 
  • Hotel Reservations

    Hotel Reservations

    TougeCon has partnered with the Graduate Fayetteville hotel to block out rooms at a discounted rate. Located only a block away from the square, it's a convienient walking distance from the show!

    Make Reservations