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Pre-Order Your TougeCon 2023 T-Shirts for our Late October Production Run!

  • Event Information


    ~~~ September 22-23 ~~~

    Friday @ 6:30pm - Underground

    Saturday @ 3:30pm - Car Show

    More Information 
  • Sponsor & Vendor List

    Join us in thanking the many sponsors who helped make TougeCon 2023 possible! Many sponsors are also vending so come see them, along with our 20 other vendors, on Saturday the 23rd from 3:30pm to 8:30pm!

    See Sponsor & Vendor List 

What is TougeCon?

The TougeCon brand revolves around the appreciation and celebration of Japanese cars, culture, and touge style driving. Based in Fayetteville Arkansas, the epicenter of the Ozark Mountains, TougeCon showcases the local area and the sensational driving roads that surround us. The main TougeCon event occurs every Autumn and includes cruises on excerpts of the best roads in the area, a curated car show, a Tokyo Drift style garage night meet, professional media coverage, premium vendors, exclusive merchandise, special guests, and more! We also offer a weekend "Summer Stage" road rally where we pack in hundreds of miles of twists and turns over two days that are sure to challenge you and put a smile on your face. So get your JDM mountain machines ready to carve up some touge roads with us and meet some new friends along the way!

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Touge (峠, tōge) translates literally to “pass.” It refers to a mountain pass or any of the narrow, winding roads that can be found in the mountains of Japan and other geographically similar areas around the globe.