What is TougeCon?

TougeCon is an automotive event company that celebrates Japanese cars and culture, headquartered in Fayetteville, Arkansas, at the heart of the Ozark Mountains. The event showcases the local area's breathtaking driving roads and offers an immersive experience for car enthusiasts.

TougeCon Main Event:

Touge Drives - Scenic drives through the best mountain roads.

UNDERGROUND - A vibrant, Tokyo-style gathering.

Main Show - A car show featuring 100 pristinely selected JDM cars.

Summer Stage:

Beyond the main event, TougeCon hosts a "Summer Stage" road rally. This two-day event covers hundreds of miles of challenging twists and turns, designed to test drivers' skills and provide unforgettable memories. It’s an opportunity to engage in spirited drives, foster camaraderie, and enjoy the shared passion for JDM cars.

Additional highlights include:

Professional Media Coverage: Ensuring every moment is captured and shared with a wider audience.

Premium Vendors: Providing exclusive merchandise, automotive products, and unique car accessories.

Special Guests: Featuring renowned personalities from the automotive world.

Exclusive Merchandise: Offering unique TougeCon-themed products for attendees to commemorate their experience.

Join the TougeCon Community

TougeCon is more than just an event; it's a celebration of a lifestyle. With its unique blend of high-energy activities and scenic drives, TougeCon invites you to be part of a community that cherishes the art of driving and the beauty of Japanese automotive culture. Join us to carve up some touge roads and meet new friends along the way!

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TougeCon History

Year One: Proof of Concept

In 2022, TougeCon was born from a dream to unite JDM car enthusiasts in Fayetteville, Arkansas. The inaugural event was a humble beginning, yet the passion was undeniable. It proved that a dedicated community was ready to celebrate Japanese cars and culture, establishing a solid foundation for future events.

Year Two: Hold My Beer

By 2023, TougeCon expanded significantly. The "UNDERGROUND" pre-meet grew into a lively gathering, reminiscent of Fast and Furious, with vibrant under-glow lights filling the parking garage. The main show extended across the city square, showcasing an impressive array of JDM cars and attracting a larger, more enthusiastic crowd.

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Year Three: Mile Deep

2024 TougeCon will be the biggest yet. The event will be richer in experience, with more elaborate Touge drives featuring five carefully curated routes through the scenic Ozark Mountains. This year is emphasizing creating a lasting impact on participants, making the event not just bigger, but more immersive and memorable.

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Year Four: Where Do I ******* Park?

2025, TougeCon has already become a staple in the car enthusiast calendar. Even with the mass amounts of attendees, the spirit of TougeCon will remain strong. The main event showcasing 1 of 1 builds, continuing to highlight the best JDM cars while fostering a tight-knit community of car lovers.

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If you want to become a part of TougeCon's ongoing legacy, mark your calendar and join us this year! Experience the thrill, the camaraderie, and the unforgettable moments that make TougeCon extraordinary.

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