• FRIDAY NIGHT (6-10pm)

    Underground
    Kick off the weekend with us as we present an enhanced iteration of TougeCon Underground. Grab a wristband and head down to our indoor/outdoor showcase where you'll experience a curated collection of show vehicles, food trucks, live graffiti, and the return of DJ Afrosia!

    Spectators: Ticket Required
    Show Vehicles: Application Required

  • TougeCon Beaver Lake

    SATURDAY MORNING (7:30am-2pm)

    Special Stage
    A curated half-day event that highlights the region's most iconic mountain roads. Get behind the wheel and follow our expert staff drivers as you experience breathtaking scenery and carve challenging corners with a convoy of fellow enthusiasts.

    Drivers: Ticket Required ($75)
    Passengers: Ticket Required (Free)

    Route Overviews 

  • SATURDAY EVENING (4-9pm)

    Main Event
    Immerse yourself in Japanese car culture as our curated selection of vehicles takes over the town square! Head into the Town Center to browse premium vendors for parts, apparel, and memorabilia vendors. Be sure to stop by the racing simulators and the RC drift track!

    Spectators: Free to Attend
    Show Vehicles: Application Required

What is TougeCon?

The TougeCon brand revolves around the appreciation and celebration of Japanese cars, culture, and touge style driving. Based in Fayetteville Arkansas, the epicenter of the Ozark Mountains, TougeCon showcases the local area and the sensational driving roads that surround us. The main TougeCon event occurs every Autumn and includes cruises on excerpts of the best roads in the area, a curated car show, a Tokyo Drift style night meet, professional media coverage, premium vendors, exclusive merchandise, special guests, and more! So get your touge machines ready to carve up the mountains with us and make some new friends along the way!

Official TougeCon 2024 Aftermovie by Flink Films

Touge (峠, tōge) means “pass” --- referring to a mountain pass or any of the narrow, winding roads that can be found in the mountains of Japan and other geographically similar areas around the globe.