• FRIDAY NIGHT

    6:30pm - 9:00pm

    Underground: Origins
    Kick off the weekend with an immersive iteration of TougeCon Underground. Park at the pre-meet, purchase a wristband, and head down to the indoor/outdoor showcase where you'll experience a curated collection of show vehicles, food trucks, live graffiti, and the return of DJ Afrosia!

    Spectators: Ticket Required
    Display Vehicles: Application Required

    Overview, Tickets, & More Info 
  • TougeCon Beaver Lake

    SATURDAY MORNING

    7:30am - 2:00pm

    Special Stage
    A curated half-day event that highlights the region's most iconic mountain roads. Get behind the wheel and follow our expert staff drivers as you experience breathtaking scenery and carve challenging corners with a convoy of fellow enthusiasts.

    Drivers: Ticket Required (SOLD OUT)
    Passengers: Ticket Required (Registration Closed)

  • SATURDAY AFTERNOON

    3:30pm - 8:30pm

    Main Event
    Immerse yourself in Japanese car culture as our curated selection of vehicles takes over the town square! Head into the Town Center to browse premium vendors for parts, apparel, and memorabilia vendors. Be sure to stop by the racing simulators and the RC drift track!

    Spectators: Free to Attend
    Show Vehicles: Application Closed

TougeCon 2025 Sponsors

What is TougeCon?

The TougeCon brand revolves around the appreciation and passion for Japanese cars, culture, and touge style driving. Based in Fayetteville Arkansas, the epicenter of the Ozark Mountains, TougeCon showcases the local area and the sensational driving roads that surround us. The main TougeCon event occurs every Autumn and includes cruises on excerpts of the best roads in the area, a curated car show, a Tokyo Drift style night meet, professional media coverage, premium vendors, exclusive merchandise, special guests, and more! So get your touge machines ready to carve up the mountains with us and make some new friends along the way!

Official TougeCon 2024 Aftermovie by Flink Films

Touge (峠, tōge) means “pass” --- referring to a mountain pass or any of the narrow, winding roads that can be found in the mountains of Japan and other geographically similar areas around the globe.